Bluegrass Leather Traditions was a new company specialising in premium leather products such as horse saddles, belts, purses and wallets;  in Lexington, KY. The company was in the process of developing their brand identity and enrolled me to design a professional logo to represent their brand and values. The goal of this project was to create a logo that was premium, contemporary and rustic. 

From learning about the market they were in. I figured it had to standout and make a presence. Maintaining brand consistency across all materials. I strengthened the brand identity through strategic design collaboration with management, resulting in cohesive marketing materials across all channels.