Coach Larry Kirksey
Personal Brand Identity & Digital Presence
Overview
Coach Larry Kirksey needed a professional brand and digital presence to communicate his extensive coaching experience, leadership background, and speaking opportunities. The goal was to create a personal brand system that reflected his career accomplishments while making it easier for athletes, coaches, organizations, and audiences to understand his experience and services. The project centered on designing a professional website and business card, supported by a custom logo, photo editing, presentation design, and content organization to create a unified personal brand across digital and print.
A personal branding project focused on leadership, experience, and creating a professional digital presence for a football coach, mentor, and speaker.
The Challenge
Starting without an existing website or established digital presence, the challenge was transforming years of professional experience into a clear and engaging personal brand.
The visual system needed to be:
- Communicate leadership and experience
- Build trust with new audiences
- Organize information in an easy-to-understand way
- Create consistency across multiple brand touchpoints
The focus was developing a professional presence that felt credible while still reflecting Coach Kirksey’s approachable and personal style.
Research & Discovery
Research focused on understanding how coaches, speakers, and professional leaders communicate credibility through personal branding.
Several key insights guided the creative direction:
- Strong personal brands balance professionalism with authenticity.
- Clear organization helps audiences quickly understand expertise and services.
- Consistent visuals build recognition across digital and print materials.
- Professional photography plays an important role in establishing trust.
These insights shaped a brand direction focused on clarity, consistency, and connection.
Brand & Strategy
Leadership
Reflecting Coach Kirksey’s experience and ability to guide others.
Experience
Highlighting decades of coaching knowledge and professional achievement.
Trust
Creating a credible presence for athletes, organizations, and speaking opportunities.
Motivation
Supporting his role as a mentor and leader.
Professionalism
Developing a polished identity that works across multiple platforms.
The goal was not just to create a visual identity, but to build a system that supports his message and future opportunities.
Design Process
The logo was designed as the foundation of Coach Kirksey’s personal brand. The goal was to create a professional mark that represented leadership, experience, and credibility while remaining versatile across digital and printed applications. The identity was developed with simplicity and flexibility in mind, allowing it to work across the website, business materials, and presentations.
Content Strategy & Website Design
With a large amount of professional experience to organize, the website structure was developed to create a clear and engaging user experience.
The website guides visitors through:
- Coaching background
- Leadership experience
- Coaching philosophy
- Speaking opportunities
- Contact information
The design focuses on clear navigation, strong content organization, and professional presentation while maintaining an approachable feel.
Applications
Website Design
The website serves as the central platform for Coach Kirksey’s personal brand, providing visitors with an organized and professional introduction to his coaching experience and services.
Business Card Design
The business card extends the brand into professional networking situations, providing a consistent and polished representation during personal interactions.
Presentation Design
Audience: Clemson University Football Team
As part of Coach Larry Kirksey’s personal brand, I designed a presentation for his speaking engagement with the Clemson University football team. The presentation uses consistent branding, clear typography, and structured layouts to support his message and create a cohesive visual experience. The original presentation included many more slides; the examples shown here highlight the overall design approach and visual consistency of the complete presentation.
Outcome
The project resulted in a professional personal brand centered around a responsive website and supporting print materials that communicate Coach Kirksey’s leadership, coaching experience, and speaking opportunities. Together, the website, business card, presentations, and supporting visuals create a consistent identity designed to support his message and future professional opportunities.
Reflection
This project reinforced the importance of consistency across branding and digital design. Bringing together the website, presentation materials, and supporting print pieces helped present Coach Kirksey’s leadership, experience, and message in a clear, organized, and professional way.